Job Description
Our client is a creative content and production studio that partners with brands across industries such as law, finance, healthcare, and entertainment to deliver high-quality video and visual assets. They produce a high volume of content for multiple clients and need a dedicated social media strategist to ensure that this content is translated into effective, platform-specific posts that strengthen brand presence and engagement.
Location
Fully Remote | 9 AM - 5 PM EST
Role Overview
The Social Media Strategist will transform the studio’s existing content into 5–10 high-quality weekly posts. The role owns social strategy, content calendars, captions, and platform-specific publishing, without producing new content. You will tailor posts for multiple industries and ensure consistent, effective brand presence across platforms.
Key Responsibilities
Social Strategy & Planning
Develop and maintain a clear social media strategy for the studio and assigned client accounts aligned with each brand’s goals and positioning.
Build and manage a content calendar planning approximately 5–10 tailored posts per week across platforms.
Define content pillars, themes, and posting cadence to ensure consistent and relevant output.
Content Adaptation & Publishing
Review and select from a large volume of existing studio-produced assets, including video, graphics, and clips.
Adapt assets into platform-ready posts by selecting clips, thumbnails, titles, and angles tailored to each platform.
Write on-brand, platform-appropriate captions aligned with each client’s voice and audience.
Manage platform-specific posting and scheduling across Instagram, TikTok, LinkedIn, YouTube Shorts, and others, optimizing formats, aspect ratios, and metadata.
Apply light adjustments such as basic captioning, simple trims, and thumbnail selection or tweaks (no heavy editing).
Platform & Audience Expertise
Apply strong understanding of platform nuances to maximize reach and engagement.
Stay up to date on social media trends, best practices, and features.
Tailor content to multiple industries, including law, finance, healthcare, and creative/podcast brands, while ensuring accuracy and professionalism.
Performance Monitoring & Optimization
Track post performance through native platform analytics or client tools.
Identify top-performing content types and provide recommendations to refine strategy.
Report key insights and high-level performance trends to the internal team to inform future content and decisions.
Collaboration & Workflow
Collaborate closely with internal production and account teams to understand upcoming content, campaigns, and client priorities.
Coordinate through tools such as Slack, Monday.com, and Frame.io to align on deliverables and timelines.
Ensure smooth cross–time zone collaboration with U.S.-based teams.
Note: Community management is not a primary responsibility unless requested.
Qualifications
Experience
2–3+ years of experience in social media management, social strategy, or digital marketing.
Strong preference for agency experience managing multiple brands or industries simultaneously.
Proven track record of creating and executing social strategies that improved engagement, reach, or brand visibility.
Skills
Deep understanding of major social platforms, including Instagram, TikTok, LinkedIn, YouTube, and Facebook, and their best practices.
Excellent writing skills with the ability to adapt tone and style across diverse brands and industries.
Strong sense of visual storytelling and how to position video and creative assets for social platforms.
Ability to conceptualize "memes" out of content is a core nice-to-have.
Comfortable using basic video and design tools for light edits, captioning, or thumbnail adjustments.
Highly organized, with the ability to manage content calendars and multiple accounts simultaneously.
Confident using collaboration and project management tools such as Slack, Monday.com, and Frame.io.
Strategic, detail-oriented, curious, adaptable, proactive, and comfortable in fast-paced, high-output environments.
Strong communication and collaboration skills.
What Success Looks Like
Delivery of 5–10 high-quality, on-brand weekly posts across assigned platforms.
Clear, cohesive social presence for each brand aligned with tone, values, and positioning.
Measurable improvement in engagement, reach, or other agreed-upon KPIs over time.
Efficient use of existing content libraries, reducing bottlenecks in activation.
Positive feedback from internal teams and clients on content quality, relevance, and reliability.
Opportunity
This is a strategic opportunity within a creative production environment, working with a team that produces a high volume of top-tier content. You will shape how this content shows up across platforms and work across multiple industries while collaborating with a creative, ambitious team. Apply now!
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
