Job Description
Our client is a fitness and lifestyle apparel brand rooted in endurance culture and performance-driven training. Built around discipline, consistency, and community, the brand designs apparel for athletes and individuals who live an active lifestyle. Social media is a core channel for storytelling, community-building, and long-term brand loyalty.
Location
Fully-Remote | 9 AM - 5 PM EST
Role Overview
The Social Media Coordinator will own the brand’s organic social media presence end-to-end, with primary responsibility for planning, publishing, engagement, and creative execution on Instagram. This role requires strong creative judgment, organization, and ownership, working closely with in-house videographers and the internal team to ensure content aligns with brand identity, campaigns, and product launches.
Key Responsibilities
Content Planning & Execution
Build and manage a monthly (30-day) content calendar aligned with brand goals, campaigns, and product launches.
Plan, schedule, and publish 3–4 Instagram feed posts per week, including Reels, static posts, and carousels.
Manage Instagram Stories on non-post days to maintain a consistent daily presence.
Ensure all content is on-brand, visually consistent, and aligned with the overall storytelling strategy.
Creative Collaboration & Brand Alignment
Collaborate closely with in-house videographers by suggesting content ideas, formats, and themes.
Repurpose existing video and photo assets into high-performing social media content.
Stay current on relevant social trends and apply them in ways that align with the brand’s identity.
Proactively contribute creative ideas beyond predefined instructions.
Community Engagement & Influencer Outreach
Manage and respond to Instagram DMs and comments in a timely, professional, and brand-aligned manner.
Actively engage with followers to build an authentic and engaged community.
Identify and reach out to influencers, creators, and potential partners for organic collaborations.
Monitor engagement and audience feedback to inform future content planning.
Ownership & Organization
Take full ownership of the brand’s day-to-day social media execution.
Stay organized across posting schedules, content planning, and engagement workflows.
Participate in regular check-ins with the internal team and communicate updates clearly.
Qualifications
Experience
2–3+ years of experience managing social media accounts for a brand or business.
Proven experience planning and executing Instagram content calendars.
Experience with lifestyle, fitness, apparel, or consumer brands is strongly preferred.
Skills
Strong understanding of Instagram formats, trends, and best practices.
Proficiency in Canva, Photoshop, and Illustrator.
Excellent written communication skills in English.
Strong organizational skills with high attention to detail.
Creative, proactive mindset with strong brand and storytelling instincts.
Ability to work independently while collaborating with a remote team.
What Success Looks Like
A consistently executed and well-structured monthly content calendar.
Strong, timely engagement with the brand’s social media community.
High-quality, on-brand content that reflects the brand’s voice and energy.
Positive collaboration with internal team members and videographers.
Proactive idea generation that strengthens brand presence over time.
Opportunity
This role offers the opportunity to play a central role in shaping how a growing fitness and lifestyle brand shows up online. You’ll have full ownership of organic social media, work closely with a creative internal team, and directly influence community growth, brand perception, and long-term loyalty.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
