Our client is a growing company focused on driving measurable growth through performance marketing. They place strong emphasis on data-driven decision-making, budget efficiency, and continuous optimization across paid advertising channels. Their approach values precision, collaboration, and accountability, creating an environment where performance and results guide strategy.

Location

Fully-Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Role Overview

The Paid Ads Specialist will be responsible for executing, managing, and optimizing paid advertising campaigns across multiple platforms to meet performance targets and budget goals. This role is ideal for a detail-oriented marketer with hands-on experience in paid media, strong analytical skills, and a clear focus on driving measurable results.

Key Responsibilities

Ad Campaign Management

• Plan, execute, and optimize paid ad campaigns across platforms including Meta Ads, Google Ads, and other paid channels

• Monitor and adjust ad placements to remain within defined budget guidelines

• Track campaign performance and make adjustments to improve ROI and conversion metrics

Data Analysis & Reporting

• Analyze campaign data and prepare regular performance reports

• Use data-driven insights to improve campaign effectiveness

• Identify performance trends and adjust strategies accordingly

Optimization & Testing

• Conduct A/B testing and other optimization initiatives to improve ad performance

• Continuously refine ads based on performance metrics to ensure efficient budget usage

• Ensure campaigns remain aligned with overall marketing objectives

Collaboration

• Work closely with creative and strategy teams to optimize ad creatives for target audiences

• Collaborate with internal teams to align paid advertising efforts with broader marketing goals

Qualifications

Experience

• 2+ years of experience in paid advertising

• Hands-on experience managing and optimizing paid ad campaigns

• Experience working with multiple paid advertising platforms

Skills

• Proficiency with analytics and tracking tools, including Google Tag Manager, GA4, and Meta’s Conversions API

• Strong knowledge of Meta Ads, Google Ads, and other paid ad platforms

• Familiarity working with CRM systems

• Strong ability to analyze performance data and optimize campaigns accordingly

• Excellent communication skills and ability to collaborate cross-functionally

• High level of motivation, curiosity, professionalism, and attention to detail

What Success Looks Like

• Paid campaigns are consistently optimized, driving increased ROI and improved performance

• Campaign effectiveness is tracked, analyzed, and clearly reported

• Strong collaboration with internal teams ensures alignment with overall marketing strategy

Opportunity

This role offers the opportunity to grow within a dynamic, fast-paced digital marketing environment. As the company scales, you’ll be able to deepen your expertise in paid advertising, take on increased responsibility, and advance your career while contributing directly to measurable business growth.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets