Job Description
Our client is an early-stage company launching its marketing efforts from the ground up. They are focused on building high-performing paid acquisition channels from 0–1, with a strong emphasis on experimentation, learning, and scaling what works. Their approach values curiosity, hands-on execution, and data-driven decision-making, with marketing playing a critical role in shaping growth from the very beginning.
Location
Fully remote | 9 AM - 5 PM EST
Role Overview
The Paid Ads Coordinator will be responsible for setting up, managing, and scaling paid acquisition campaigns across the company’s first marketing channels. This role will own measurement, campaign execution, and optimization across platforms including Meta, TikTok, and Google (YouTube and Search), while driving insights that inform creative strategy and future growth.
Key Responsibilities
Paid Acquisition & Channel Setup
Set up measurement and paid campaigns from scratch as the company launches its marketing efforts.
Manage and scale campaigns across Meta, TikTok, Google (YouTube and Search), and other ad networks.
Own campaigns from early testing through mature, scaled stages.
Creative & Campaign Development
Edit and adjust creative assets using tools such as Canva or Figma.
Write and refine ad copy to support campaign performance.
Advise on creative strategy using data-backed insights.
Collaborate as a brainstorming partner on new creative concepts.
Set up and support landing pages.
Performance Analysis & Insights
Monitor campaign performance and dive deeply into key metrics.
Distill performance data into clear, actionable insights.
Use learnings to inform the next round of creative and campaign optimizations.
Testing & Optimization
Design and manage structured A/B tests with clear hypotheses.
Report test results clearly and recommend next steps based on findings.
Apply channel-specific optimization tactics and continuously learn what works across platforms.
Qualifications
Experience
5+ years of experience setting up, managing, and scaling paid acquisition campaigns.
Hands-on experience across Meta, TikTok, Google (YouTube and Search), and ad networks.
Experience taking campaigns from early-stage testing to scaled growth.
Skills
Strong understanding of performance marketing metrics and optimization levers.
Ability to work hands-on with creative assets and copy.
Data-driven mindset with the ability to extract insights from campaign performance.
Highly organized approach to testing, reporting, and iteration.
Advanced proficiency with Excel and analytical tools.
Curiosity and strong opinions about what works across different paid channels.
Interest in travel and deals is a plus.
Opportunity
This is a unique opportunity to own paid acquisition from the ground up and shape the foundation of marketing at an early-stage company. The role offers significant autonomy, hands-on execution, and the chance to directly influence growth by building and scaling high-impact paid channels.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
