E-commerce Specialist (Shopify & Site Optimization)
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Job Description
Our client is a U.S.-based apparel brand and design studio known for blending classic tailoring, sportswear, and heritage-inspired design with a modern, inclusive approach. They operate a high-traffic direct-to-consumer ecommerce business with a strong focus on product launches, merchandising execution, and delivering a high-quality customer experience through their online storefront.
Location
Fully-Remote (Work from Home), 9 AM – 5 PM EST
Role Overview
The E-commerce Specialist (Shopify & Site Optimization) will be responsible for managing and optimizing the day-to-day operations of the Shopify storefront. This hands-on role focuses on site execution, product merchandising, and conversion optimization to ensure a seamless, accurate, and high-performing online shopping experience that supports launches, promotions, and ongoing growth.
Key Responsibilities
Shopify & Ecommerce Operations
Manage daily and weekly Shopify updates, including product uploads, pricing changes, image updates, copy edits, variants, and tags.
Maintain and optimize product detail pages (PDPs) to improve clarity, usability, and conversion performance.
Manage collections, site navigation, homepage updates, banners, and merchandising tied to launches and promotions.
Build, update, and QA landing pages and campaign links to ensure accuracy and a smooth user experience.
Maintain promo codes, attribution links, and on-site merchandising related to campaigns and launches.
QA all site updates across desktop, tablet, and mobile devices to ensure consistency and accuracy.
Site Optimization & CRO
Implement site and PDP improvements focused on conversion rate optimization and overall user experience.
Identify friction points in the customer journey and recommend actionable improvements.
Execute CRO-related updates such as layout adjustments, content hierarchy improvements, and UX refinements within Shopify.
Monitor site health and performance, flagging bugs, speed issues, or functionality concerns to internal teams or external partners.
Evaluate Shopify features and third-party apps to identify opportunities for site enhancement and operational efficiency.
Analytics & Reporting
Monitor key ecommerce metrics including conversion rate, bounce rate, AOV, and cart abandonment.
Prepare regular performance summaries and surface insights related to site performance and optimization opportunities.
Use data to inform recommendations for improving the on-site shopping experience.
Partner with internal ecommerce and merchandising leadership on merchandising strategies and execution.
Support inventory visibility, product availability updates, and site readiness ahead of launches.
Qualifications
Experience
2–4+ years of experience in ecommerce operations, Shopify management, or ecommerce optimization.
Strong hands-on experience working directly within Shopify.
Skills
Solid understanding of ecommerce UX and conversion optimization best practices.
High attention to detail with strong organizational and execution skills.
Analytical mindset with the ability to interpret performance metrics and act on insights.
Comfort working with spreadsheets and site performance data.
Ability to manage multiple site updates simultaneously with a strong sense of ownership.
Strong collaboration skills when working with cross-functional ecommerce and merchandising teams.
What Success Looks Like
Shopify site updates are executed accurately and on time with minimal errors.
Product pages and collections are consistently optimized for usability and conversion.
Site performance issues are identified early and addressed efficiently.
Ecommerce leadership has clear visibility into site performance and optimization opportunities.
Launches and promotions are supported by a clean, well-maintained, and high-performing storefront.
Opportunity
This role offers the opportunity to play a key part in the execution and optimization of a growing ecommerce brand. You’ll work directly in Shopify, support launches and merchandising initiatives, and have a direct, measurable impact on site performance, conversion, and customer experience.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
